Extanse - For the Retailer
customer satisfaction is good, but customer loyalty is even better...
How it Works!
The benefits of Extanse are clear: By tracking who is purchasing what products at what time you are able to
suggest to the customer products they may actually use. For example, Mrs. Smith creates an account with Extanse, she does
so without giving any personal information, she remains anonymous. She simply supplies Extanse with a username and number, from
that point forward Extanse is able to log what this particular user is purchasing and supply promotions based on past
purchasing decisions. Perhaps she had purchased Huggies Diapers last week, so on her next visit you promote Gerber baby food at
buy-one-get-one or a Playtex Diaper Genie for 10% off to her.
The concept is simple - give the people what they want!
While this is a simple concept the retail industry in the past has viewed its customers as the masses, instead
of the individual. With Extanse you can serve the individual.
Think the concept can't work, think again! It's been working successfully in the internet commerce world for yours,
but brick-and-mortar stores haven't addapted - couldn't addapt - until now!
You've seen customer relationship management CRM work before - ever been to Amazon.com© and made a purchase?
You go to Amazon.com© and purchase a Tom Clancy book, on your next visit they are recommending a Tom Clancy book to you!
They know every customer - they know what they like and what they want and give it to them. And now you can too!
Isn't it time your business catch up to the IT industry?!